SGW Lab is a ceramic studio which was founded by artist Yuta Segawa in 2018. The mission of SGW Lab is to think about the significance of craftsmanship in the context of William Morris, to believe in the worth of human labour and to explore and practice the beautiful possibilities created by handicrafts. SGW Lab has a slogan: "The Art of people". It is the title of a lecture that William Morris delivered in 1879 at the Birmingham Society of Arts and School of Design. Morris explained the importance of craftsmanship in the social situation in which the Industrial Revolution was unfolding, with the phrase: "Art which is to be made by the people and for the people, as a happiness to the maker and the user." He led the Arts and Crafts movement, seeing art as an expression of pleasure in human labour.
